Core Team

1  Beenish Fatimah Sahi
  Chief Executive Officer (CEO)

Starting her career as the first female DDO (Revenue), Sheikhupura and Assistant Commissioner, Toba Tek Singh (a small town in the central Punjab), she has left her mark at various positions she held during 14 years of her service. She had been Additional District Collector Sargodha, District Administrator Afghan Refugee Camp, Kot Chandna (Mianwali) and team leader of Record Shifting Cell under the project titled “Development and Implementation of Integrated Computerized System” in Lahore Development Authority. Recently, she has served as Additional Secretory in two of important departments in Government of the Punjab i.e. Agriculture and School Education Department. Prior to joining as CEO PSPA, she has performing her duties as DG Child Protection and Welfare Bureau.

As CEO, Beenish Fatima Sahi is responsible to oversee all matters related to the policy making and practices of PSPA, providing strategic leadership to the organization and supervising the process of policy conception, formation and implementation. She also puts great emphasis on human resource management, finance, accounting, legal and management affairs of the Authority to optimize performance for beneficial outcomes. Being a practitioner of participative leadership, she believes in team work and in creating synergies with all the actors working in the domain of social protection in Punjab, for robust and effective social protection planning and implementation.


Sarah Rashid
Chief Operating Officer (COO)

A graduate with gold medal in Geography from Kinnaird Collage for Women, she made herself distinct in Law by securing top position in Punjab University, LLB exam and aced both Provincial Management Service and Civil Services exams. Later, she was selected to participate at Jean Pictet International Law Moot held in Serbia. She has also done Master’s in Development Studies from the University of Melbourne under Australia Awards Scholarship.

Starting her career, she has served in Sheikhupura, Gujranwala and Sakardu districts. She gained secretarial experience in Higher Education Department, Irrigation Department, Agriculture Department and Primary and Secondary Healthcare Department, respectively.  

With the knowledge of global best practices and hands on experience of public service, both in secretariat and field formations, Ms Sarah Rashid is ensuring smooth planning, designing, execution and feedback of all Programs of PSPA. She is responsible for implementation, management, supervision and evaluation of all Programs in accordance with PSPA standards and board/government directions. She is a valuable addition in PSPA team to materialize the dream of equitable and sustainable growth through poverty alleviation.


1  Muhammad Asim
  Chief Financial Officer/Deputy CEO

Asim has about 13 years work experience in Government, banking and corporate sector. He has served at various management level positions. He has done M.Sc. (Accounting and Finance) and M.Phil (Leadership and Management) from National Defence University. He has attended a number of training courses about financial management as well as Director Training Program (Certified Director).


1Noman Ahmad Shah
Director (MIS)

Noman Ahmad Shah is an Information Technology (IT) and Project Management expert. He is a certified PMP, holds Master in Computer Science degree and ITIL certification, did several courses from international recognized universities and filed many inventions at USPTO. He has over 18 years’ IT/MIS, and Project and Portfolio Management experience in public, private as well as research and development sectors. He has an aptitude for learning, problem solving and innovation. Previously, he has served at Ministry of Higher Education (Saudi Arabia), Ministry of Planning, Development and Reforms, Premier Systems and Electronic Government Directorate, Ministry of IT and Telecom. As Director (MIS) at PSPA, he is responsible for envisioning and development of IT and Information Security Policy, Strategies, SoPs, Technical Vision and Operation Plans, Establishment and Operation of Data Center, IT Infrastructure, MIS (ERP and BI Systems), Social Protection Registry and IT Enabled Services.


1  Mian Muhammad Kashif Saeed
  Director (Policy and Strategy)

Kashif Saeed is an economist having 15 years experience of working with academia, public sector and donors/NGOs in Pakistan in the fields of social protection, monitoring and evaluation economic development, and public finance. Kashif Saeed joined PSPA in July 2016. At PSPA, he is responsible for leading the policy, research, and monitoring and evaluation-related activities including analysis of social protection issues and challenges, drafting policies and research reports, monitoring and evaluation of social protection efforts, and suggestion of policy options to guide program design and social protection reform. He has done M. Phil in Economics from Punjab University where his thesis was on the impact of social cash transfers on poverty in Pakistan.


  Maliha Batool
  Director (Cash Transfer Programs)

Maliha Batool has done Masters in Sociology from University of the Punjab and M.Sc. Education (Assessment and Evaluation) from University of Education, Lahore. She started her professional career from Program Monitoring and Implementation Unit, Punjab Education Sector Reforms Program (PMIU-PESRP) in 2006 as Monitoring and Evaluation Officer. She has nine years plus experience of heading three different conditional cash transfer projects of education sector: Continuous Professional Development Program, Education Voucher Scheme and New School Program being run under Public-Private-Partnership by Punjab Education Foundation. She is working as Director (Cash Transfer Programs) in Punjab Social Protection Authority. Her professional expertise in program management, designing and introducing new initiatives for poorest of the poor is helpful in effectively implementing and managing PSPA’s cash transfer projects.


1  Rehana Afzal
  General Manager (Monitoring and Evaluation)

Rehana Afzal has an experience of more than 14 years in social sector as a Monitoring and Evaluation professional. She completed her MPA in 1998 from Institute of Administrative Sciences, University of the Punjab, Lahore followed by her MS in Development Studies from SZABIST, Islamabad. She served PHE Department, Rawalpindi as a Community Development Officer (BS-17), Punjab Education Sector Reforms Program, Lahore as Monitoring and Evaluation Officer (BS-17), President’s Education Sector Reform Program, Ministry of Education, Islamabad as Evaluation Expert (BS-18), Gender Reform Action Plan Ministry of Women Development as a Deputy Director Monitoring and Evaluation (BS-18). Recently, she worked with Planning Commission as Monitoring and Evaluation Expert (BS-19) under a Project of World Bank titled Social Safety Net Project (Component IV). She attended as well as organized several training workshops on Monitoring and Evaluation of social sector with donor agencies i.e. World Bank, UNIFEM, UNFPA, UNICEF, GTZ and ADB. She is responsible for the development and execution of Monitoring and Evaluation framework for PSPA.


1  Aqeel Feroze
  General Manager (MIS)

Aqeel Feroze is pursuing his PhD in Computer Science with research focus on Data Mining. Earlier, he did his MS in Computer Science from Government College University, Lahore. He also has M.Com. (Finance) and M.Sc. Computer Sciences degrees from University of the Punjab, Lahore to his credit. Two Oracle Database Administration Certifications and a Diploma in Cost and Management Accounting are also to his name. He has worked in various capacities with University of Education for almost seven years and Virtual University of Pakistan for about eight years as a Head of MIS/IT Specialization, Projects and Research Thesis. His accounting background coupled with good computer knowledge has honed his analytical skills, enabling him to develop a framework for analyzing diverse situations. His specific qualifications and areas of expertise include databases and various computer applications along with expertise in accounting and management practices. He has served as an Editor of VU Magazine for which he occasionally wrote articles as well. He has remained active in research and co-curricular activities besides being part of organizing committees for many regional, national and international events. Before joining PSPA, he had acquired vast experience in both software development and network management.


  Junaid Amjad
  General Manager (Programs)

Junaid Amjad holds Master Degrees in Political Science and Economics. He has been working with different international and Government organizations including USAID, UNDP and SNG (FCDO) and PSPA. He has extensive, hands-on and updated experience of working in the development sector. His area of interests is evidence-based program designing, formulations of implementation strategies, and data analysis.


 1 Muhammad Kamran Akhtar
  General Manager (Admin and HR)

He is currently working as General Manager (Admin and HR) at PSPA. Kamran holds Master’s Degree in Commerce from Hailey College of Commerce, University of the Punjab. He is experienced and versatile professional with over 20 years of proven successful track record in Finance, Accounts, Administration, Monitoring and Evaluation, Policy Formulation, Project Management and Child and Bonded Labour issues in Pakistan. He is also a Master Trainer on Gender Issues and Public Procurement Rules. He has extensive experience of working in different departments and ministries of Government of Pakistan in middle management positions. During his academic days, he was actively involved in various social and cultural activities and received various awards.


  Muhammad Umar Sheikh
  General Manager (Communication)

He is a highly motivated professional and research scholar with more than 14 years of experience in the field of communication, advertising, marketing, event management, copywriting, monitoring and evaluation. Having done his MSc in Advertising and Marketing from University of Hull, England, he has varied work experience with government, media agencies and development sector agencies with firm background and training in areas such as Communication for Development, Behavioural Change Communication, Marketing, Promotion, PR, Mass Media, Administration in the office and out in field for organizing events. He arranged and managed national and international events at his university and at the agencies as Manager. His forte is working as a team leader in group projects. Considering his experience and interpersonal skills, he has also represented England as a Pakistani in delegation to Russia at World’s Biggest Youth Event “SELIGER 2011”. He has also represented Pakistan in 10 Members Delegation to Korea for Youth Exchange Program 2008 from the Ministry of Youth Affairs, Government of Pakistan.

Earlier, he worked as Communication Specialist at IRMNCH and Nutrition Program, Government of Punjab funded by World Bank and UNICEF. He was the pioneer in initiating and managing a large-scale, community-based behavioural change communication through diverse media vehicles related to Nutrition, Reproductive Health and Emergency Response. At PSPA, he is responsible for designing, managing and monitoring all the electronic and print media campaigns for effective outreach of PSPA’s initiatives along with all the internal and external communications of the organization.


  Saba Zahid
  Deputy Director (Admin)

She has done her Master's in Social Work from University of the Punjab. She has about 23 years' experience of working in the public sector against different portfolios. She worked as Editor of the quarterly magazine of PSSB, Hayyaa Alal-Falah. She has a vast experience of arranging trainings for NGOs in collaboration with UNICEF, UNDP across Punjab. She also coordinated for holding conventions at divisional level. At PSPA, Saba Zahid is responsible for day to day office administration, procurement and HR development.